Off-page SEO refers to actions taken outside of your website to improve its ranking on search engine results pages (SERPs). This includes link building, social media marketing, influencer outreach, and other activities aimed at increasing your site’s authority and visibility.
Off-page SEO helps build your website’s credibility and authority, which search engines use to determine how trustworthy and relevant your site is. Strong off-page signals, such as backlinks from authoritative sites, can significantly improve your rankings, drive organic traffic, and increase brand awareness.
Backlinks are links from other websites pointing to your website. Search engines view these as "votes of confidence" for your content. The more high-quality backlinks you have, the more likely your site is to rank higher on search engines, as backlinks signal that your content is valuable and trustworthy.
An off-page SEO agency helps by creating and executing a strategic link-building campaign. This includes identifying authoritative websites, creating valuable content, and building relationships with other site owners to earn high-quality backlinks to your site, improving your domain authority and search rankings.
On-page SEO focuses on optimizing elements within your website, such as content, meta tags, and internal links. Off-page SEO, on the other hand, involves activities outside your site, like earning backlinks, engaging with social media, and managing your online reputation, all of which impact your website’s authority and ranking potential.
Yes, social media plays an important role in off-page SEO. While social signals (likes, shares, comments) don’t directly affect rankings, they can amplify your content, increase visibility, and drive traffic to your website, which can indirectly lead to more backlinks and improved authority.
While you can handle some off-page SEO tasks yourself, such as building relationships with other sites or managing social media, hiring an agency ensures expert strategy, access to high-quality networks, and time-saving processes. An agency can provide a more structured, long-term approach to achieving better results.
The cost of off-page SEO services depends on the scope of work, your goals, and the complexity of your industry. Most agencies offer customizable pricing models based on monthly retainers or project-based fees, ensuring you get the services that fit your needs and budget.